Tony Lee, Jr.
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Design is [ ... ]

Design is [ ... ] is a speaker series hosted by Google about the role of design in the future. Co-founded by Google Brand Studio and Design Relations, the series features thought leaders in diverse fields, each exploring a different theme within design. What does it mean for design to be culturally responsive? Is design inherently ethical? How has science fiction inspired real-world interfaces? What is human-centered machine learning?

Inspired by the ways in which speakers express their own interpretations, the identity combines a foundational dot grid, dynamic layouts, and expressive typography — drawn from specific attributes of each month's theme. We also invite a different designer each month to create a custom Riso poster, which we then print a small number of as souvenirs for attendees.

In the Bay Area? The talks are free and open to everyone. Explore past talks and RSVP for upcoming ones here.


Team: Google Brand Studio
Program & Creative Leads: Kai Haley, Sarah Wilson
Art Direction, Design & Typography: Tony Lee, Jr.
Motion Design: Brien Hopkins
Riso Poster Concept & Design: Joe Letchford
Riso Poster Designs: Matt Yerman, Junko Maegawa, Xavier Monney, Akoua Smith, Greg Calvert, Gabe Ferreira, José Meza, Sohee Kim, Joe Letchford, Skip Hursh
Producer: Nicole Rejwan