Tony Lee, Jr.
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Design is [ ... ]

Design is [ ... ] was a monthly speaker series hosted by Google about the role of design and technology in the future. Co-founded by Brand Studio and Design Relations, the series featured thought leaders in diverse fields, each exploring a different theme within design. What does it mean for design to be culturally responsive? Is design inherently ethical? How has science fiction inspired real-world interfaces? What is human-centered machine learning?

Inspired by the ways in which speakers expressed their own interpretations, the identity combined a foundational dot grid, dynamic layouts, and expressive typography — drawn from specific attributes of each month's theme. We also invited a different designer each month to create a custom Riso poster, which we then printed a small number of as souvenirs for attendees.

Explore all the past talks here.


Program & Creative Leads: Kai Haley, Sarah Wilson
Art Direction, Design & Typography: Tony Lee, Jr.
Motion Design: Brien Hopkins
Riso Poster Concept & Design: Joe Letchford
Riso Poster Designs: Matt Yerman, Junko Maegawa, Xavier Monney, Akoua Smith, Greg Calvert, Gabe Ferreira, José Meza, Sohee Kim, Joe Letchford, Skip Hursh
Producer: Nicole Rejwan