Tony Lee, Jr.
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MoMA Art Lab: Movement

MoMA Art Lab is an interactive space meant for kids and families to learn about art hands-on. Each year, this project centers on a different theme such as color, shape, and, for the 2014 MoMA Art Lab, movement. Inspired by Rube Goldberg machines, I designed an animated title wall, corresponding exhibition graphics, and a series of accordion-fold activity cards and materials. The Labs are fun, educational, and immersive, and are great collaborations between MoMA’s Education and Design teams.

Type Directors Club, 2014
Featured in AIGA Philadelphia: ANIMATE, 2014

Creative Direction: H.Y. Ingrid Chou
Art Direction: H.Y. Ingrid Chou
Design & Animation: Tony Lee, Jr.
Production Artist: Paulette Giguere